Despite the Rain Georgetown DC’S Fashion's Night Out 2011 was a success and the real winners of the event will be those receiving the help made possible via non-profit charities like Labels for Love. The Georgetown Business Improvement District (BID) raised money for the charity through the Shop for a Cause event, part of the Fashion's Night Out 2011.
Founded in 2006 by Mary Schmidt Amons, the former cast member of Bravo's short lived Real Housewives of DC, the 501 (c)(3) charity's mission is to help women and children in need.
Participating stores and sponsors went out of their way to brighten the drizzling weather and raise money for the cause. Retailer Lush presented patrons with a roller disco theme equip with their very own superhero. There was plenty in the form of entertainment options, even a dance party with DJ Obeyah with crowd-raising music spinning at the PNC Bank parking lot. Stores like Betsey Johnson featured a Candyland Garden party with decor including bright colors and treats as ladies modeled the latest trends in fashion. Patrons could quench their thirst with refreshments offered at L2 lounge. Supporters of Georgetown DC’S Fashion's Night Out were sure to find deep discounts in most of the participating stores from Hu’s Wear and Shoes to BCBG.
Next year's event is anticipated to be a larger success and bring in more crowds. The shop for a cause event to raise money for Labels of Love will give 100% of the proceeds from purchase of items like a $10 signature Georgetown DC eco-friendly tote bag and $15 t-shirts from participating stores.
The Georgetown Business Improvement District is currently in the process of pulling together the proceeds from the different merchants who participated in the event. The total amount is being tallied and should become available in the next few weeks.